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All Idea Studio is a branding consulting firm specialising in branding strategies,
brand development, and online marketing.
The next step for analysts is brand visualisation. The identity of a brand is like the mood & tone of a design, which greatly influences consumer perception. It builds trust, acceptance, and leads to word of mouth. Like a tree, a brand's identity is the trunk that rises from the ground and is the first thing we notice and recognise. In terms of people, it relates to appearance, dress, age, gender and personality (Brand Archetype). There is a tendency among end users to choose products based on emotional needs (Emotional Benefit) rather than on rational considerations. It is imperative that a brand undergoes a thorough brand personality analysis since different brand essences are compatible with users of different ages, genders, and with different buying behaviours.
A brand's communication strategy is like fruit or a leaf of the tree, as it is the main product the consumer receives. With well-analysed and well-managed brands, we are assured that the fruit that emerges will be ripe, sweet, and ready for consumption. It involves conveying messages to customers through various channels regarding the goals, values, personality, and uniqueness of the brand. This involves advertising and publicising the brand in order to create brand awareness and increase brand recognition among customers. When the brand is prepared to deliver quality products to users in the right way, those users will be able to easily and sustainably trust, accept, and remember the brand.
